Steve Jobs Returns with His Secrets
Be Simple, Be Crazy
When news spread that Steve Jobs had passed away on October 5, 2011, people all over the world mourned his death. Many Apple store windows were quickly filled with flowers, apples, and Post-it notes from fans who wanted to pay tribute to the Apple cofounder and visionary. His work has unmistakably touched the lives of millions around the world in profound ways. When he pioneered the personal-computer industry, he helped create a global computer revolution that affected how businesses and individuals interacted with information. And when he pulled off a successful comeback to Apple after an eleven-year hiatus, he resuscitated the struggling company and led it to huge successes through new, innovative products such as the iPod, iPad, and iPhone.
In this spiritual interview with Steve Jobs, conducted just three months after his death, Master Okawa offers us a chance to catch a glimpse into the mind of one of America's modern geniuses, whom President Barack Obama has described as one among the greatest American innovators. What was the aesthetic philosophy behind his passionate drive to create products that he described as "at the intersection of art and technology?" What were the secrets to his creativity and the successful sales of his products? As Master Okawa often says, and as this interview with the mind of one of the greatest modern innovators will show you, success is always in the way we think and in the substance of our goals and ideals.