IRH Press USA has created a successful United States and Canadian brand for the founder of the worldwide Happy Science movement in the U.S. trade book market.
Japan's global visionary, renowned spiritual leader and best-selling author, Ryuho Okawa - who has sold over 100 million copies of books worldwide that are currently translated into 30 languages - is now taking the United States book market by storm with the assistance of IRH Press USA. His work to date includes 2,300 book publications and 27 consecutive years as a best-selling author in Japan.
Okawa's books cover religious, spiritual, and self-development teachings such as how our thoughts influence reality, the nature of love, and the path to enlightenment. He also writes on the interrelationship between religion and international relations, domestic politics and the global economy and business / leadership. Distribution into United States brick and mortar, online outlets and through major wholesalers has soared.
IRH Press USA also has dedicated significant resources to co-op placement, publicity and advertising in broadcast, print, online and social media venues to support both front-list and back-list titles.
Included in this marketing effort was radio interviews on over 1,000 radio stations by IRH Press USA spokespeople, advertorials in the Weekly Standard, the National Review, the Economist, and advertisements in the Wall Street Journal, the Washington Times, Newsweek, Spirituality and Health Magazine, Mindful Magazine and Tricycle. Two 8-part infomercials have aired on WNYW Fox 5 in New York, WAGA-TV Atlanta, KTVU-TV San Francisco, and KTLA-TV Los Angeles.
Okawa's books have also launched an Amazon advertising campaign and has been featured on Facebook, Twitter and Instagram platforms, which provide content for over 50,000 followers. Bookstore events occur monthly at chain and independent stores.